A Tale of Two Delta Videos
Delta, my preferred Airline of choice recently came out with an interesting TV commercial. Some complain, but I love the film-noir essence of relevance that the black and white aspect projects into their advertisements.
It certainly speaks to the untamed world of air travel that we find ourselves in. A world in which the lines are long, TSA measures are ever-changing but never pleasant, and oil prices only seem to be going up. But through this ad they attempt to show a consistent, caring attitude towards each passenger, every time. In essence, they portray that they care.
Juxtapose that with this video by one of my favorite comedians, Kenn Kington. I came across his video as a link to Delta’s new commercial:
I have to sympathize a little bit with Kenn, and certainly got a kick out of the ode to the infamous safety video flight attendant, Deltalina. But at the same time I don’t know the whole story. We all treat people poorly at times. Maybe the customer service rep had a bad day? Even if she is a bad apple, every business is bound to have them. Also, I think it worth mentioning that he flew Delta for over 22 years with very few problems it would seem.
Altogether, I don’t think one bad experience justifies switching your loyalty. If it happened repeatedly, sure. But from my experience, and from those who vote in the Freddie awards, Delta is still a top-notch airline.
In general, I think they do a marvelous doing what one of the taglines says: “Predict the unpredictable, anticipate the unexpected, and never let the rules overrule common sense.”
Of course, I have always thought it odd that a major airline, which projects a consistent product in a world of change, when their name is derived from the Greek letter used to denote change!
Or did I just cross the “Line?”